The program is strategically designed to address the critical issue of substance use prevention by targeting and diminishing both youth and adult perceptions of harm associated with such behaviors. Through an array of comprehensive community education and training initiatives, the program aims to instill awareness and promote proactive measures. These initiatives encompass evidence-based curricula meticulously integrated into school systems, bespoke community presentations tailored for youth and parents or caretakers, and robust collaborations with various community stakeholders. Embedded within the ethos of the Douglas community is a steadfast commitment to fostering interconnectedness among its members. As a tight-knit border community, there exists a profound dedication to implementing prevention strategies that are not only culturally sensitive but also at the forefront of contemporary primary prevention methodologies. This commitment is exemplified by the sentiment expressed by one coalition member, who actively engages in program-related events and activities even during personal time, viewing such engagements as opportunities for networking, knowledge enrichment, and collective contributions towards the betterment of their community and the future generations it nurtures. The program's impact is tangible and far-reaching, as evidenced by the findings of the 2022 Arizona Youth Survey, where a staggering 74.5% of students in grades 8th, 10th, and 12th reported a heightened perception of harm associated with substance use. These statistics underscore the efficacy of the program's educational endeavors in not only heightening awareness but also fostering positive behavioral changes among the youth demographic. Central to the program's success is its emphasis on engaging youth through evidence-informed curricula, coupled with strategic partnerships with local media outlets spanning newspapers, radio stations, podcasts, and social media platforms. These partnerships facilitate effective dissemination of information, ensuring that the program's message resonates with a broad audience encompassing both youth and adults across bi-national and statewide domains. Guided by recognized frameworks such as the Strategic Prevention Framework and the 7 Strategies for Community Change, the program strategically plans and executes its prevention efforts, ensuring sustainability and paving the way for securing future funding opportunities. Through meticulous planning and implementation, the program endeavors to drive meaningful change on a national scale, fostering healthier communities and empowering individuals to make informed decisions regarding substance use.
Latinos, Racial Equity, Social Justice, Cultural Preservation, Health Equity, Intergenerational Education, Narrative Change, Substance Abuse Prevention